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22-23 September 2027 | Excel | London

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lunch! innovation challenge winners
28/09/2026

lunch! 2026 Innovation Challenge: The Results

in Show News

The Innovation Challenge returned to lunch! 2026, highlighting the most innovative food-to-go products launched within the last 12 months. This popular session featured shortlisted companies – selected by visitor votes – pitching their products live on stage.  A panel of expert judges then put the products to the test, awarding Gold, Silver, or Bronze to the most outstanding innovations.   This year’s judges were:  Alice Hutfield, Director of Innovation, KFC  Louise Direito, Category Innovation & Development Director, Starbucks EMEA  Georgina Irwin, Food Retail Concessions Lead, Harrods  Rachel Rutherford, Senior Buyer, Waitrose  Vikesh Patel, Group MD, Patisserie Valerie  Matt Cundrick, Managing Director, […]

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25/08/2026

Meet Just Desserts

in Meet the Brands

Written by Amelia Smith,  Tell us a bit about your company We are Just Desserts, a handcrafted dessert manufacturer and supplier with over 40 years of baking expertise backing us. Since the 80s, we have been baking premium desserts for cafes, coffee shops, restaurants, and other food service and hospitality businesses across the nation. Our artisan range includes our luxury cheesecakes, which have an inimitable richness and a full-bodied, creamy texture. At the heart of all 20 flavour varieties is our unique, secret blend. Beyond our decadent cheesecakes, we also craft award-winning cakes, traybakes, tray cakes and have an extensive […]

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25/08/2026

Meet Victus Emporium

in Meet the Brands

Written by George Hess.  Tell us a bit about your company Victus Emporium is a fine food importer and distributor, working with strategic partners looking for a route to market in the UK. The main product is questions is Nice Cans, a premium tinned fish brand. Founded by Charlotte in 2025, she took her passion for marine conservation and qualities as a chef, to create 3 incredibly unique lines of sardines: smoked sardine in organic olive oil, sardines in fennel and rosemary and sardines in tomato and pepper. Partnering with renown Portuguese cannery Jose Gourmet, these exceptional products aren’t just […]

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20/08/2026

Meet Slurpz

in Meet the Brands

Written by Tanya de Sousa Grimaldi. Tell us a bit about your company Slurpz is a better-for-you drinks brand bridging the gap between toddler drinks and adult soft drinks. As a mum of two, I became increasingly frustrated by the lack of drink choices for children as they got a little older. There were plenty of options aimed at toddlers and an ever-growing choice for adults, but very little in between that felt fun and a little more grown-up for kids, while still being something parents could feel good about saying yes to. Visitors can come and discover the full […]

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17/08/2026

Meet PureOaty

in Meet the Brands

Written by Holly Barry. Tell us a bit about your company At PureOaty, our aim is simple: to make delicious oat-based food and drink that people genuinely want to choose every day. We’re proud of our British farming roots, honest about how we make our products, and committed to doing things the right way. We’re excited to be unveiling a fresh new look for PureOaty, alongside our latest innovation: PureOaty Coconut Oat drink – launching this September! We’re passionate about growing, milling, processing and packing our own British oats, so we know exactly what goes into every product we make. […]

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17/08/2026

Meet graze

in Meet the Brands

Written by Melina Lyra. Tell us a bit about your company We are graze. It’s been 18 years since the first flavour-packed graze box landed on a doorstep and changed healthy snacking forever. Now stocked in all major retailers, we’re on a mission to make healthy snacking mainstream. This isn’t just another trade show appearance; it’s the official unveiling of our new identity! We believe people shouldn’t have to choose between healthy or tasty, good or indulgent, convenience or quality. They can have whatever they want, however they want it. We create thoughtful snacks for real life. Made with care, […]

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17/08/2026

Meet Cannaray

in Meet the Brands

Written by Julia Ward. Tell us a bit about your company Cannaray is a leading British wellness brand dedicated to helping people feel their best with premium-quality CBD and functional wellness products. Founded in 2019, the brand was created with a simple mission: to make everyday wellness more accessible through trusted, high-quality products backed by science. From the very beginning, Cannaray has focused on quality, transparency and innovation. Every product is carefully developed using premium ingredients and rigorous quality standards, giving customers confidence in the products they choose. We’re looking forward to two days of great conversations, new connections and […]

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14/08/2026

Meet Frostkrone Food Group

in Meet the Brands

Written by Maren Braun. Tell us a bit about your company At Frostkrone Food Group, you won’t just discover an extensive range of finger food and snacks – you’ll experience the innovation, quality and foodservice expertise behind every product in our portfolio. Come and see our variety for yourself, experience our products live – and taste the difference! We’re constantly taking finger food to the next level, with a keen eye for new occasions, effortless preparation and the growing desire among guests for something a little more special. The result? Carefully thought-out snack concepts that work around the clock – […]

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All About
14/08/2026

Meet All About

in Meet the Brands

Written by Lorna De Brún. Tell us a bit about your company All About is an ambitious drinks company founded by best friends Emmett Kerrigan and Keith Loftus, built on a simple belief: the drinks industry could do things differently. The journey began in Vancouver, where the pair ran a carpentry and landscaping business before discovering kombucha. Back home in Galway, they spotted an opportunity and started brewing in Emmett’s garden shed, selling avocado sandwiches at Galway Farmers’ Market to help fund the business. What began as a two-man start-up has grown into Ireland’s biggest carbon-neutral kombucha brewery. What began […]

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SOOP Mugs
14/08/2026

Meet SOOP mugs

in Meet the Brands

Written by Imogen Casey. Tell us a bit about your company Say goodbye to your soup bowls and spoons. SOOP Mugs are about to launch into the UK foodservice and retail market, cutting waste and delivering flavour. SOOP is a new, patented, innovative way to eat your soup on-the-go – hot from cafés & forecourts or buy chilled to heat later and enjoy at the office, at home or on a walk. The unique design means you can eat straight from your 65% recycled and 100% recyclable Mug. There is genuinely no other brand like ours. Food-to-go is transforming as […]

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Kooky
14/08/2026

Meet Kooky – Pretty Unique Fruit

in Meet the Brands

Written by Aline Burgmann Tell us a bit about your company Kooky is redefining the dried fruit category with premium exotic fruit, bold flavours, exciting textures and uncompromising quality. Female-led and purpose-driven, the brand makes rare tropical fruit varieties more accessible at a fraction of the cost of their fresh equivalents. As the UK’s only B Corp-certified dried fruit brand, Kooky combines unique flavours with positive impact, donating 1% of its sales—not profits—to environmental and community causes, including Felix, the UK’s leading food rescue charity. The range is 100% natural, vegan, gluten-free and free from the top 14 allergens. Featuring […]

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Beantastic Hummus
13/08/2026

Meet Beantastic Hummus

in Meet the Brands

Written by Rudy Maor.  Tell us a bit about your company We don’t like hummus: we LOVE it! We’re developing hummus as a platform for functional food, with genuine health benefits. Scalable, familiar, and most of all – delicious! What started with kitchen production and some feedback at events, is now manufactured at scale, in a BRC AA facility, and stocked in more than 50 independent farm shops, delis, and health food stores. Being listed with a national wholesalers, our products are now available throughout the UK. Tell us about your latest products we can hope to see on your […]

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