Meet SOOP mugs
Written by Imogen Casey.
Tell us a bit about your company
Say goodbye to your soup bowls and spoons. SOOP Mugs are about to launch into the UK foodservice and retail market, cutting waste and delivering flavour. SOOP is a new, patented, innovative way to eat your soup on-the-go – hot from cafés & forecourts or buy chilled to heat later and enjoy at the office, at home or on a walk. The unique design means you can eat straight from your 65% recycled and 100% recyclable Mug.
There is genuinely no other brand like ours.
Food-to-go is transforming as consumers want convenience without sacrificing quality, taste and experience. But where does that leave true hot food-to-go? Is it truly to-go if you need an open bowl and cutlery (cardboard or otherwise)? If you risk spilling it if you’re genuinely on-the-move…? We can’t say that we’ve ever used a bowl and spoon on-the-move.
SOOP Mugs were born out of a frustration with lunchtime. We were skipping proper food, reaching for coffee, a sad sandwich, or nothing at all – when what we really needed was something warm, nourishing and real. But we had a problem, how could this work on-the-go. The answer was SOOP Mugs – proper soup ready in under three minutes. Award-winning at Blas na hÉireann and Great Taste, SOOP is made the way good soup always has been – real vegetables, real stock, no shortcuts. We just made it easier to eat on the move. Rooted in Irish food culture and built for real life, SOOP is what convenient food should have been all along.
SOOP Mugs are made in Ireland by Galmere Foods, a multi award winning Irish food producer.
Tell us about your latest products we can hope to see on your stand
At Lunch this year we’re bringing the full SOOP Mugs line up. Fresh, chilled soup in a 280g single-serve mug. It’s simple to use – open your SOOP Mug, heat in the microwave for 2 minutes and 40 seconds and you’re ready to eat your soup straight from the Mug. Pop it, heat it, eat it: no spoons or bowls, no mess, hassle or spills.
As the first hot soup-to-go, we’re shaking up the category with a range of delicious flavours – Proper Roast Chicken, Tomato & Basil Pesto, Chilli Butternut Squash and Indonesian Style Chickpea. Each soup is made with real ingredients, providing you with great tasting and nutritious fuel. We’ll be showcasing our award-winning core range – all nut-free, gluten-free, at least 1 of your 5 a day and 200 calories or less. Come try a sample of our Proper Roast Chicken soup or Indonesian Style Chickpea and taste your new favourite soups.
Pop by our stand to talk listings and see why SOOP is fast becoming the category’s answer to healthy but also convenient food. Our team will tell you our worst soup spilling stories and provide true Irish hospitality with great tasting food. With the chance to win SOOP merchandise with every sample, you won’t want to miss stopping by our stand to taste our soups and win some amazing prizes!
The Lunch exhibition will be the first place to hear about our new functional soup range. No powders. No engineered “functionality.” Just soup that boosts protein and fibre through natural ingredients – without compromising on taste.
Why is exhibiting at lunch! an unmissable opportunity for you?
SOOP Mugs have built strong momentum across the UK and Ireland, gaining strong café, forecourt & retail listings and an engaged online community. Our interactions with our consumers through events at the Raye The Store showcase and sampling sessions across our café and retail listings have guided our decision-making process. lunch! is our moment to showcase our momentum and enthusiasm for soup to the UK trade.
Hot food-to-go is a category with a genuine gap: shoppers want something quick, filling and honestly good for them, and most of what’s on shelf doesn’t deliver on taste and nutrients. Lunch puts us directly in front of the buyers who can see that gap too. It gives us the room to showcase SOOP Mugs in person and not just in a PowerPoint deck and demonstrate how we can be a part of the change in healthy convenient food!
At lunch! we can show food service and retail operators that there is a way to provide hot, healthy food-to-go to consumers. Soup provides a delicious and nutritious food offering, packed with vegetables and proteins that provide consumers with essential macronutrients, while still being able to enjoy a delicious meal. There’s no need to worry about ultra-processed foods here either as we’re committed to clean deck ingredients.
For the last year, everyone we’ve interacted to has advised us to showcase at lunch!, as there is “genuinely no other brand like yours”. For a growing Irish brand serious about UK expansion, there’s no better room to be in.
