Meet White’s Oats
Written by Michelle McKee, Trade Marketing Manager
Tell us a bit about your company
White’s Oats was founded in Co. Armagh back in 1841, and today we’re proud to be Ireland’s largest oat miller and leading producer of organic oats across both the UK and Ireland. Our product range spans traditional porridge oats, organic oats, granolas, and convenient formats such as pots, sachets, and oat bars.
We’re recognised for our commitment to quality and taste – we’re a BRC AA+ accredited mill, ensuring the highest standards in food production and safety and have achieved multiple Great Taste and Quality Food awards. One of our key strengths is our close relationships with around 100 growers across the UK and Ireland, which allows us to offer full traceability from field to spoon.
We work collaboratively with retailers and foodservice providers, both as a branded supplier and an own-label partner. Our approach is very much about delivering tailored solutions that meet category needs and help drive growth for our partners. Whether you’re looking to expand your product offering, introduce new formats or take your first steps into offering oat-based products, White’s promises quality, innovation, and expertise.
Tell us about your latest product(s), promotions or launches visitors can hope to see on your stand
Visitors to our stand can expect to see the full White’s Oats range—from our award-winning porridge oats, organic oats and granolas to our convenient formats like pots, sachets, and oat bars. We’re placing a particular spotlight on our pots and sachets, which reflect the growing consumer demand for convenience and healthier on-the-go options.
We’re also excited to preview our newest product innovation ahead of its official launch in early October. Our Protein Oats and Fruit Porridges, which feature real fruit pieces, come in handy 450g caddies with scoops for easy portion control. These new additions are designed to meet the needs of health-conscious consumers looking for both nutrition and indulgence, and for foodservice providers looking for quality and taste in a convenient format
Why is exhibiting at lunch! an unmissable opportunity for you?
This will be White’s Oats first year exhibiting at the show. Over the past year, we’ve seen growing interest from foodservice providers, and lunch! offers the perfect platform to build on that momentum. We’re looking forward to connecting with both existing customers and new partners across the retail and foodservice sectors, sparking fresh conversations and exploring new partnerships that align with our brand’s values and ambitions. It’s also the perfect stage to unveil our new range of Protein Oats and Real Fruit Porridge Oats – giving attendees an exclusive first look before they hit the shelves at the start of October.
