Coffee trends 2024: the perfect blend of function and convenience
As we step into 2024, the UK continues to be a nation of coffee enthusiasts, with a thriving and ever-evolving coffee culture. lunch! is a hub for coffee innovators across the café, coffee shop and food-to-go industry. Get a closer look at coffee trends that are making waves in 2024. Plus, learn how exhibiting at lunch! will give your coffee brand the boost it deserves.
“lunch! is the place to be if you’re in the industry. A must attend event.”
– Will Stratton-Morris, CEO, Caffè Nero UK
The hottest coffee trends of 2024
Sustainability
In the UK, the coffee industry has witnessed a growing emphasis on sustainability, reflecting a broader global trend towards responsible and ethical practices. There is a noticeable shift towards supporting local and independent coffee roasters who prioritise sustainability in their operations.
RTD (ready to drink)
RTD are available in various forms, such as cold brews, iced lattes, and espresso shots. They provide the perfect solution for those seeking a quick caffeine fix without compromising on quality. In the chiller you can find organic options, and even functional ingredients, catering to the tastes of modern consumers.
#coffeetok
On #coffeetok you will find recipes, reviews (of cafés, products, gadgets), #baristaproblems and users sharing their obsession with coffee. A trend on TikTok can spread like wildfire. The hashtag not only amplifies the visual appeal of coffee but also fosters a sense of community and camaraderie among coffee lovers.
Functional coffee
Functional coffee is a new trend, it goes beyond the traditional boundaries of a simple caffeine fix. It is fortified with added ingredients that go beyond the standard flavour profile. From adaptogens like mushrooms and herbs to collagen; aiming to provide specific health benefits and enhance overall well-being.
AI (Artificial Intelligence) and coffee
AI technology is making its mark across the entire coffee ecosystem. In coffee shops, AI is playing a role in personalising the customer experience, with algorithms tailoring suggestions based on individual preferences. Smart coffee machines equipped with AI can precisely control brewing parameters, ensuring consistency in each cup.
How lunch! can help your coffee business.
lunch! is your fastest route to business with senior decision makers. Event manager Katie Tyler says, “Whether you’re looking to meet leading coffee shop chains like Costa, Caffè Nero or Starbucks, or smaller independent cafés lunch! 2024 is the perfect place for coffee brands to do face-to-face business. Coffee continues to be a huge focal area at this year’s show, and it will be highlighted in our dedicated Coffee Shop Keynote Theatre hosting insightful and educational talks from end user operators.”
Join these brands at lunch! 2024: Lost Sheep Coffee, Jimmy’s Iced Coffee, Pamban Chai and Coffee House, Bridge Coffee Roasters, Sweet Revolution, Ancient + Brave, LaVazza Coffee, Magrini, Ecoffee Cup, Brodies 1867, Segafredo UK
Book a stand at lunch!
If you are considering exhibiting your coffee brand – lunch! is the must attend event for the food-to-go sector. At the show, you will have the opportunity to speak to quality buyers and network with other brands in your sector. If you would like to book a stand, please contact one of our sales team today:

Vicki Balfour
Sales Manager
Tel: +44 (0)1273 645 166

Phoebe Moss
Sales Executive
Tel: 01273 645143
Read more about the UK coffee market: How is coffee creating a buzz in the UK?


