Joy Elliott, Author at lunch!

17/08/2026

Meet PureOaty

in Meet the Brands

Written by Holly Barry. Tell us a bit about your company At PureOaty, our aim is simple: to make delicious oat-based food and drink that people genuinely want to choose every day. We’re proud of our British farming roots, honest about how we make our products, and committed to doing things the right way. We’re excited to be unveiling a fresh new look for PureOaty, alongside our latest innovation: PureOaty Coconut Oat drink – launching this September! We’re passionate about growing, milling, processing and packing our own British oats, so we know exactly what goes into every product we make. […]

17/08/2026

Meet graze

in Meet the Brands

Written by Melina Lyra. Tell us a bit about your company We are graze. It’s been 18 years since the first flavour-packed graze box landed on a doorstep and changed healthy snacking forever. Now stocked in all major retailers, we’re on a mission to make healthy snacking mainstream. This isn’t just another trade show appearance; it’s the official unveiling of our new identity! We believe people shouldn’t have to choose between healthy or tasty, good or indulgent, convenience or quality. They can have whatever they want, however they want it. We create thoughtful snacks for real life. Made with care, […]

17/08/2026

Meet Cannaray

in Meet the Brands

Written by Julia Ward. Tell us a bit about your company Cannaray is a leading British wellness brand dedicated to helping people feel their best with premium-quality CBD and functional wellness products. Founded in 2019, the brand was created with a simple mission: to make everyday wellness more accessible through trusted, high-quality products backed by science. From the very beginning, Cannaray has focused on quality, transparency and innovation. Every product is carefully developed using premium ingredients and rigorous quality standards, giving customers confidence in the products they choose. We’re looking forward to two days of great conversations, new connections and […]

14/08/2026

Meet Frostkrone Food Group

in Meet the Brands

Written by Maren Braun. Tell us a bit about your company At Frostkrone Food Group, you won’t just discover an extensive range of finger food and snacks – you’ll experience the innovation, quality and foodservice expertise behind every product in our portfolio. Come and see our variety for yourself, experience our products live – and taste the difference! We’re constantly taking finger food to the next level, with a keen eye for new occasions, effortless preparation and the growing desire among guests for something a little more special. The result? Carefully thought-out snack concepts that work around the clock – […]

14/08/2026

Meet All About

in Meet the Brands

Written by Lorna De Brún. Tell us a bit about your company All About is an ambitious drinks company founded by best friends Emmett Kerrigan and Keith Loftus, built on a simple belief: the drinks industry could do things differently. The journey began in Vancouver, where the pair ran a carpentry and landscaping business before discovering kombucha. Back home in Galway, they spotted an opportunity and started brewing in Emmett’s garden shed, selling avocado sandwiches at Galway Farmers’ Market to help fund the business. What began as a two-man start-up has grown into Ireland’s biggest carbon-neutral kombucha brewery. What began […]

14/08/2026

Meet SOOP mugs

in Meet the Brands

Written by Imogen Casey. Tell us a bit about your company Say goodbye to your soup bowls and spoons. SOOP Mugs are about to launch into the UK foodservice and retail market, cutting waste and delivering flavour. SOOP is a new, patented, innovative way to eat your soup on-the-go – hot from cafés & forecourts or buy chilled to heat later and enjoy at the office, at home or on a walk. The unique design means you can eat straight from your 65% recycled and 100% recyclable Mug. There is genuinely no other brand like ours. Food-to-go is transforming as […]

14/08/2026

Meet Kooky – Pretty Unique Fruit

in Meet the Brands

Written by Aline Burgmann Tell us a bit about your company Kooky is redefining the dried fruit category with premium exotic fruit, bold flavours, exciting textures and uncompromising quality. Female-led and purpose-driven, the brand makes rare tropical fruit varieties more accessible at a fraction of the cost of their fresh equivalents. As the UK’s only B Corp-certified dried fruit brand, Kooky combines unique flavours with positive impact, donating 1% of its sales—not profits—to environmental and community causes, including Felix, the UK’s leading food rescue charity. The range is 100% natural, vegan, gluten-free and free from the top 14 allergens. Featuring […]

13/08/2026

Meet Beantastic Hummus

in Meet the Brands

Written by Rudy Maor. Tell us a bit about your company We don’t like hummus: we LOVE it! We’re developing hummus as a platform for functional food, with genuine health benefits. Scalable, familiar, and most of all – delicious! What started with kitchen production and some feedback at events, is now manufactured at scale, in a BRC AA facility, and stocked in more than 50 independent farm shops, delis, and health food stores. Being listed with a national wholesalers, our products are now available throughout the UK. Tell us about your latest products we can hope to see on your […]

12/08/2026

Meet UNROOTED

in Meet the Brands

Written by Shannon Sissons. Tell us a bit about your company In 2018, travelling through Kenya, our founder Nathan heard the old story: thousands of years ago, the gods grew frustrated with the arrogant, towering baobab trees and so ripped them out of the ground and thrust them back upside down, roots to the sky. They are now known as the “Upside Down” trees. Myth or not, its fruit is remarkable. When the Hadza tribe of Tanzania were studied by the BBC in 2017, they revealed one of the healthiest gut microbiomes ever recorded. A key part of their diet? […]

12/08/2026

Meet White’s Oats

in Meet the Brands

Written by Michelle McKee Tell us a bit about your company White’s Oats has been helping people enjoy the natural goodness of oats since 1841. What began as a small corn and flour mill in Tandragee has grown into Ireland’s largest oat miller and the leading producer of organic oats across the British Isles. We’re proud of our heritage while remaining focused on the future. With nearly two centuries of milling expertise behind us, we remain committed to helping more people enjoy nutritious, great-tasting oat products every day. Recent investment, including the opening of a second production facility, has strengthened […]

12/08/2026

Meet Drooly

in Meet the Brands

Written by Waleed Anabtawi. Tell us a bit about your company Drooly is a UK challenger snack brand created by IOC Anabtawi UK, a family business with roots in wholesale, van sales and independent retail. The idea came from being on the ground with retailers and seeing the same gap again and again: shoppers wanted something more indulgent than a chocolate bar, but easier to buy, stock and eat than a cake or brownie. So we created Drooly — not a cake, not a brownie, but a chocolate-filled indulgence built for modern food-to-go. Drooly combines soft chocolate sponge with a […]

10/08/2026

Meet IT’S GIVING

in Meet the Brands

Written by Fran Kear. Tell us a bit about your company IT’S GIVING is a modern soft drinks brand created to make better-for-you choices feel genuinely enjoyable. Founded by Simon Gray, the entrepreneur behind Boost Drinks, the brand was developed in response to a clear gap in the market. As more shoppers look for soft drinks with added benefits, many of the options available still come with premium price tags. IT’S GIVING combines great-tasting, familiar flavours with 6g of plant-based fibre in every can. Naturally low in sugar and containing no artificial sweeteners, it’s a modern soft drink that delivers […]

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16-17 September 2026 | Excel | London

All posts by: Joy Elliott

Meet PureOaty

Meet graze

Meet Cannaray

Meet Frostkrone Food Group

Meet All About

Meet SOOP mugs

Meet Kooky – Pretty Unique Fruit

Meet Beantastic Hummus

Meet UNROOTED

Meet White’s Oats

Meet Drooly

Meet IT’S GIVING