Another new speaker for 2019 is Katie Lister, marketing director at Chilango. She’ll be at the show on opening day for The Supersonic Food Marketing Podcast panel, hosted by Mark McCulloch, with Helen Harrison, brand director at Crussh, and Fatima Diez (formerly of Five Guys and Burger King).
Meet Helen Harrison, brand director at Crussh. Since joining the healthy food and juice bar chain in 2016 (following senior marketing roles at Sainsbury’s and EAT), she’s helped promote its successful expansion across London. And, thanks to franchise deals with SSP Group and Sodexo, there’s plans to open 30+ more outlets across the UK and Ireland in the coming years.
Meet Fátima Diez, former international brand and communications manager at Five Guys and one of The Drum’s Future 50 Marketers. Now working as brand manager at Picnic: the sociable media company, she’ll be sharing her expertise in this year’s lunch! X Supersonic Food Marketing Podcast.
Written by Dafna Bonas, founder of Indie Bay Snacks: It may be controversial, but I believe marketing is at the heart of most businesses; it combines the art with the science, the data with the intuition and instinct, and – when done well – builds a brand and drives business growth. I started my career at P&G in Cincinnati, which felt like paying dues at 21, but was ultimately a privilege of learning the craft from the masters. I then applied and built on those skills at a range of media, tech and consumer businesses, from Hannah Barbera Cartoons to […]