Meet White’s Oats
Written by Michelle McKee
Tell us a bit about your company
White’s Oats has been helping people enjoy the natural goodness of oats since 1841.
What began as a small corn and flour mill in Tandragee has grown into Ireland’s largest oat miller and the leading producer of organic oats across the British Isles. We’re proud of our heritage while remaining focused on the future.
With nearly two centuries of milling expertise behind us, we remain committed to helping more people enjoy nutritious, great-tasting oat products every day.
Recent investment, including the opening of a second production facility, has strengthened our ability to meet growing demand. We’re also undergoing an exciting rebrand that reflects our history and future ambitions. Today, we produce a wide range of oat-based products for foodservice and retail customers, including traditional porridge oats, organic and gluten-free options, overnight oats, a protein range, granolas, sachets, and on-the-go pots and bars.
We’re continually developing products to meet changing consumer needs. A key part of our success is our long-standing relationships with British and Irish growers, ensuring high-quality oats from field to flake. At White’s, we’re committed to maintaining high standards across the business, from food safety to product quality, with our industry accreditations reflecting that commitment. We also recognise that consumers want products that taste great. That’s why we put as much focus on flavour as nutrition, a commitment reflected in multiple Great Taste Awards.
With nearly two centuries of milling expertise behind us, we remain committed to helping more people enjoy nutritious, great-tasting oat products every day.
Tell us about your latest products we can hope to see on your stand
Visitors to the White’s Oats stand will be able to explore a selection of products from our Foodservice range and see how oats can be used across a variety of menus and occasions. From breakfast favourites & grab-and-go options to snacks and all-day dining, oats offer a versatile, high fibre and great-tasting solution for today’s consumers. Our team will be on hand throughout the show to chat about how White’s can help support your menu requirements and customer needs.
If you’re looking to explore new ways to incorporate this nutrient-rich wholegrain into your offering, we’d love to talk to you.
We’ll also be sharing some exciting new menu ideas, including dishes featuring our soon-to-be-launched Steel Cut Pinhead Oats. These concepts showcase the versatility of oats beyond the breakfast bowl and highlight new opportunities for operators looking to bring something different to their menus.
We’ll have some pre prepared samples of overnight oats (made using White’s new-to-range gluten free oats) for you to try. Ronan our NPD Chef, will be sharing practical ideas on how this increasingly popular format can work across foodservice and hospitality.
Whether you’re looking to enhance your breakfast offering, develop new menu ideas or create a bespoke oat-based product, he’ll be happy to discuss what’s possible. The White’s team will be available throughout the event to share insights on consumer trends, category developments and the growing role oats can play across foodservice. If you’re looking to explore new ways to incorporate this nutrient-rich wholegrain into your offering, we’d love to talk to you.
Why is exhibiting at lunch! an unmissable opportunity for you?
lunch! is a key event for White’s Oats and an important opportunity for us to connect with foodservice operators from across the sector. As consumers increasingly look for natural, familiar ingredients and seek ways to boost fibre intake, we believe oats have never been more relevant.
Collaboration has always been at the heart of our business, and there’s no substitute for face-to-face discussions.
The show gives us the perfect platform to demonstrate the huge potential oats offer across menus, from breakfast and snacking to grab-and-go & all-day dining. For us, it’s about showing that oats can be so much more than a breakfast staple. They’re a versatile, nutritious ingredient that can help operators respond to changing consumer preferences while delivering on taste, convenience and value. We’re looking forward to sharing practical ideas and fresh inspiration on how oats can be incorporated into a wide variety of dishes and menu formats.
Just as importantly, lunch! provides the opportunity to have meaningful conversations with foodservice businesses, understand the challenges they face and explore how White’s can help support their growth. Collaboration has always been at the heart of our business, and there’s no substitute for face-to-face discussions.
Visitors to our stand will have access to category expertise, market insight and product knowledge from the White’s team including examples of how oats can be used to create distinctive foodservice offerings. We hope the conversations started at Lunch! will lead to new ideas, new partnerships and exciting opportunities for the future.
