Meet UNROOTED
Written by Shannon Sissons.
Tell us a bit about your company
In 2018, travelling through Kenya, our founder Nathan heard the old story: thousands of years ago, the gods grew frustrated with the arrogant, towering baobab trees and so ripped them out of the ground and thrust them back upside down, roots to the sky. They are now known as the “Upside Down” trees.
Myth or not, its fruit is remarkable. When the Hadza tribe of Tanzania were studied by the BBC in 2017, they revealed one of the healthiest gut microbiomes ever recorded. A key part of their diet? Baobab fruit, rich in fibre and nutrients. For thousands of years, baobab has nourished people and ecosystems across Africa.
UNROOTED exists to carry that legacy forward, championing wild-harvested baobab, supporting the communities behind it, and building a modern brand on ancient shoulders.
Our award-winning range of baobab-boosted Shots are all Great Taste certified as well as supporting GOOD ENERGY and a GOOD GUT. With every bottle sold you help plant and protect ancient baobab trees and help us support over 250 children through school in rural communities across Southern Africa, where the wild baobab fruit is sustainably harvested.
Tell us about your latest products we can hope to see on your stand
There’s something new on the horizon too. High in fibre, delicious, and made for life on the go, they’re designed to get your breakfast fixture FIBRE FIT. Visit our stand to be among the first to taste them and to learn all about the mighty baobab fruit behind it.
Why is exhibiting at lunch! an unmissable opportunity for you?
96% of the UK population don’t get enough fibre. UNROOTED is on a mission to change this by making fibre convenient and tasty. lunch! is the perfect moment to showcase our fibre-focused range of Baobab Fruit Powder sachets, alongside some exciting new NPD we can’t wait to share, and to bring baobab to even more people looking to back their bodies with something functional and delicious.
Everything we make harnesses wild baobab, a naturally nutrient-rich superfruit packed with soluble and insoluble fibre. Gram for gram, it contains 7 x more fibre than oats and 6x more vitamin C than oranges, meaning supporting your fibre goals, immunity and energy has never been easier.
