Meet SUNFLY
Written by Alex Borges
Tell us a bit about your company
SUNFLY was founded in Estonia in 2022 by visionary PhD students, food-tech researchers, and entrepreneurs with deep roots in agriculture. Our mission is to put sunflower seeds at the centre of everyday diets. Our goal: turn this powerhouse seed into a daily staple through innovative, wholesome products—starting with our first launch: sunflower seed butter. From sourcing to production, every step is handled with care to ensure maximum nutrition and minimal environmental impact. We operate a fully dedicated sunflower processing facility, guaranteeing products that are free from the top 14 allergens, non-GMO, and certified kosher and halal—making SUNFLY safe and inclusive for all.
Production only started in late 2024, yet SUNFLY is already available in the Baltics, Nordics, UK, France, UAE, Saudi Arabia, and Australia—and we’re only getting started. Our ambition is to bring wholesome, top 14 allergen-free, plant-based sunflower goodness to tables worldwide.
Tell us about your latest product(s), promotions or launches visitors can hope to see on your stand
At lunch! we’ll showcase our debut product line—SUNFLY Sunflower Seed Butters—available in a diverse range of flavours, from Classic Natural (No Added Sugar) and Smooth to best-sellers like Crunchy, Cocoa, and Sweet & Salty. Each spread packs powerful nutrition: high plant-based protein (up to 21g per 100g), rich in vitamin E and B-complex, plus essential minerals such as zinc, iron, magnesium, and selenium—all in a spread that’s free from the top 14 allergens, vegan, non-GMO, Halal, and Kosher.
Our award-winning spreads (Great Taste, Free From, and The Grocer Champion Award) have already captured attention, and now we’re taking them to the next level. At lunch!, we’ll unveil an exciting new format: 32g on-the-go sachets—perfect as post-workout fuel or a convenient snack anytime, anywhere.
And that’s not all—we’ll also be giving visitors an exclusive first taste of incredible new flavours launching soon.
Why is exhibiting at lunch! an unmissable opportunity for you?
Exhibiting at lunch! gives SUNFLY the perfect platform to showcase our mission of making sunflower seed nutrition a household favourite.
London is a global hub for plant-based innovation, and lunch! attracts influential buyers, retailers, and food industry professionals focused on inclusive, sustainable, and functional foods. This makes it the ideal environment to introduce our top 14 allergen-free sunflower butters—including our exciting new 32g on-the-go pouches—to a wider audience. These convenient pouches are perfect for post-workout fuel or a nutritious snack anytime, anywhere, adding a new dimension to our product range.
Following our UK successes—including launching on Ocado—we’re ready to make a bigger splash and connect directly with trade partners, buyers, media, and enthusiasts. The expo allows us to tell our product story: high-protein, nutrient-dense, top 114 allergen-free spreads made in a dedicated facility that handles exclusively sunflower seeds, meeting the growing demand for inclusive, and practical alternatives to nut-based spreads.
lunch! is not just a trade show for SUNFLY; it’s a strategic launchpad to form meaningful partnerships and bring our innovative sunflower-based products—from classic spreads to on-the-go sachets—onto supermarket shelves and breakfast tables across the UK and beyond.
