Meet Miss Kim
Written by Heejin No
Tell us a bit about your company
Miss Kim is Kickass Korean for Modern Life. Founded by Heejin No, a Korean-born, London-based art curator turned entrepreneur. Miss Kim was created to answer a simple but urgent question: why is it still so hard to find Korean food that’s authentic, healthy, and easy to enjoy in the UK?
We’re here to change that. Miss Kim bridges the growing global appetite for Korean cuisine with a product range designed for modern lifestyles. Our first line includes frozen bibimbap bowls, lotus root crisps, and toasted rice bites. Our offers are plant-forward, premium, and rooted in centuries of Korean culinary tradition.
But Miss Kim is more than food. We are building a lifestyle brand that blends flavour, culture, and design. Each product tells a story from royal banquets and temple kitchens to the heart of our grandmothers’ recipes reimagined for today’s busy, health-conscious consumer.
Our mission is to make Korean cuisine not just accessible, but irresistible. By combining bold authenticity with effortless convenience, we aim to put Korean food at the top of everyone’s favourites list.
At its core, Miss Kim is about connection: bringing people together through food that is joyful, nourishing, and unapologetically Korean.
많이 드세요. Mani deuseyo. Enjoy generously.
Tell us about your latest product(s), promotions or launches visitors can hope to see on your stand
Miss Kim offers two frozen bowls: Kimchi Bibimbap and Tofu Bibimbap, which bring together bold gochujang, vibrant vegetables, and warm grains, all rooted in Korean tradition for a balanced, nourishing, and deeply comforting meal.
The word bibimbap literally translates to “mixed rice,” with bap meaning rice and bibim meaning mixing. The dish has a long history. It’s traditionally seen as a wholesome, balanced meal that combines many different elements in one bowl. Miss Kim’s frozen Kimchi Bibimbap is the brand’s signature dish-high in fibre, bursting with flavour, and ideal for anyone seeking a healthy and convenient meal.
In addition, Miss Kim offers an ambient range featuring Sea Salt Nurungji (Toasted Rice Bites), Lotus Root Bugak (Lotus Root Crisps), and tinned vegan kimchi. These are modern takes on traditional Korean flavours and textures – clean, crunchy, and quietly addictive.
Our tinned kimchi brings a confidently authentic pantry option to the UK, offering all the flavour, health benefits, and nutrition of Korea’s most iconic dish in a convenient format. Each product is versatile: enjoyed as a snack, banchan (Korean side dish), or even a garnish.
To cater to on-the-go lifestyles, our Sea Salt Nurungji is also available in a mini size, making it the perfect wholesome snack anytime, anywhere.
Why is exhibiting at lunch! an unmissable opportunity for you?
We’re thrilled to make our debut at lunch! – it’s the perfect stage to meet buyers searching for bold, on-trend products. Miss Kim is a modern Korean food brand shaking up the frozen and ambient aisles with bibimbap bowls, lotus root crisps, toasted rice bites, and tinned kimchi.
Our range is rooted in authentic Korean recipes but designed for today’s shopper: plant-forward, convenient, and made with clean, simple ingredients. With Korean flavours surging in popularity and consumers demanding healthier options, we give retailers an easy, delicious way to tap into one of the fastest-growing categories.
From the freezer aisle to the snack shelf, our bibimbap bowls deliver quick, satisfying meals, while our snacks offer a crave-worthy alternative to ordinary crisps. At lunch! we’re excited to showcase what makes Miss Kim different, connect with buyers, and explore partnerships that will bring authentic, joyfully Korean food to more customers across the UK.
