Meet JBN Beverages
Written by Janet Theodore
Tell us a bit about your company
JBN Beverages began with a simple idea: to create drinks that felt like home, refreshing and full of character. What started as a small passion project quickly grew into a vision for a premium soft‑drinks brand that celebrates Caribbean heritage while delivering flavours that stand out in the modern UK market.
In the early days, JBN was built from the ground up, experimenting with recipes, refining flavours and learning the industry step by step. Every part of the journey was hands‑on, sourcing ingredients, designing packaging, finding the right manufacturers and navigating the world of retail and distribution. Nothing came easy, but each challenge shaped the brand into something stronger.
The breakthrough came when JBN launched its first range of 330ml cans, gaining attention for its clean flavour profile and distinctive identity.
As demand increased, JBN expanded into 750ml bottles, opening doors to gifting, hospitality, and seasonal markets. With new flavours launching and production scaling, the brand is now entering its next chapter building partnerships with retailers, independents, foodservice distributors and collaborators who share the same passion for quality and innovation.
Tell us about your latest products we can hope to see on your stand
Visitors to the JBN stand will be able to explore our Signature Range, a collection of premium, flavour‑forward soft drinks inspired by Caribbean heritage and crafted for today’s modern consumer. The Signature Range showcases our clean, refreshing profiles in both 330ml cans and 750ml bottles, designed for retail, hospitality, gifting and seasonal occasions.
Our stand will also feature our Christmas-ready 750ml bottles, perfect for gifting, entertaining and premium retail displays. These bottles form part of our seasonal push as we expand into new channels.
Alongside product showcases, visitors can learn more about our recent achievements, including our shortlisting for The Grocer Awards, as well as our growth plans for retail, independents, foodservice and collaborations.
Why is exhibiting at lunch! an unmissable opportunity for you?
Exhibiting at Lunch! is a key moment in JBN’s growth journey. As a drinks brand, the show gives us direct access to buyers, retailers, wholesalers, foodservice operators and industry decision‑makers who are actively looking for innovative products with strong market potential.
lunch! is one of the UK’s most influential platforms for emerging food and drink brands. Exhibiting allows us to showcase our range, introducing our upcoming launches and demonstrating the quality and versatility of our drinks.
It’s also an invaluable opportunity to connect with the exact partners we’re targeting next.
