Meet IT’S GIVING
Written by Fran Kear.
Tell us a bit about your company
IT’S GIVING is a modern soft drinks brand created to make better-for-you choices feel genuinely enjoyable.
Founded by Simon Gray, the entrepreneur behind Boost Drinks, the brand was developed in response to a clear gap in the market. As more shoppers look for soft drinks with added benefits, many of the options available still come with premium price tags.
IT’S GIVING combines great-tasting, familiar flavours with 6g of plant-based fibre in every can. Naturally low in sugar and containing no artificial sweeteners, it’s a modern soft drink that delivers great taste, added benefits and everyday value.
Launching with national wholesale distribution from day one, IT’S GIVING has been built with convenience retail at its heart and is now expanding into food-to-go and foodservice. Our aim is simple: to make modern soft drinks with genuine substance accessible to more people, without feeling overly worthy or complicated.
Tell us about your latest products we can hope to see on your stand
Visitors to stand L433 will be able to discover the full IT’S GIVING range and sample all three launch flavours: Apple & Elderflower, Mango & Passionfruit and Black Cherry.
Each can contains 6g of plant-based fibre, around 20% of an adult’s recommended daily intake, and is naturally low in sugar with no artificial sweeteners. The range delivers the great taste and refreshment consumers expect from a modern soft drink, with added everyday benefits.
We’ll also be showcasing our new non-price-marked pack, developed specifically for food-to-go and foodservice. Created to give operators greater pricing flexibility, it enables IT’S GIVING to suit a wider range of out-of-home occasions while delivering the same product consumers already love.
Our team will be on hand throughout the show to talk visitors through the brand, the thinking behind the range and the opportunities available across retail, wholesale and foodservice. Most importantly, there will be plenty of chilled cans available, so visitors can try the flavours for themselves.
Why is exhibiting at lunch! an unmissable opportunity for you?
For us, lunch! is all about making connections.
Bringing together buyers, operators and innovators from across the food-to-go sector, it’s the ideal place to introduce IT’S GIVING to a wider trade audience and showcase what makes the brand different.
As a newly launched brand, the event gives us the opportunity to put the product directly into people’s hands, gather honest feedback and have meaningful conversations with retailers, wholesalers, distributors and foodservice operators.
Consumers are increasingly looking for soft drinks that combine great taste, added benefits and everyday value, and we believe IT’S GIVING offers something genuinely different.
We’re excited to learn more about the sector, build new relationships and explore how the brand can bring something fresh to chillers, meal deals and food-to-go fixtures.
