Meet ICON FOODS
Written by Eva Rodgers, Product Manager & Co-Founder, ICON FOODS
Tell us a bit about your company
ICON FOODS LTD is a product developer, manufacturer and distributor for private label and branded goods – across confectionery & protein categories.
ICON were finalists at the GROCER GOLD AWARDS 2025 for the “Startup of the Year” category.
Having achieved a revenue exceeding £12.4 Million in our first 20 months, with clients such as Mr Beast’s Feastables & Cristiano Ronaldo’s URSU9 water… we are incredibly excited for our upcoming project with Manchester City Football Club.
Tell us about your latest product(s), promotions or launches visitors can hope to see on your stand
lunch! will see the soft launch of our latest collaboration with Manchester City Football club – an expansive range of confectionery & protein/nutritional products for fans in the UK/IRE/UAE/INDIA markets. The range will appear in large mainstream retailers, wholesalers, club stores, e-commerce sites & through catering routes on match days. The intention is to delight fans with an alternative way to show support for their team. Seasonal product exclusives will also complete the AYR offering.
Why is exhibiting at lunch! an unmissable opportunity for you?
As a proud ‘Northern’ based company (Lancashire), we are thrilled to be exhibiting in London at lunch! This show is a particularly invaluable opportunity for young brands & businesses to soft launch product ranges in front of a quality audience.


