Meet All That Matters
Written by Jitesh Banwari
Tell us a bit about your company
All That Matters is on a mission to bring food back to what it was meant to be—real, nourishing, and in harmony with nature.
The brand was born out of founder Jitesh’s personal transformation. After more than a decade in AI and ad tech, he stepped away from the noise and spent months living as a monk. In that time of stillness and mindful living, he experienced first-hand the difference food can make—when it’s grown as nature intended. Meals made with naturally resilient ingredients like amaranth and millets didn’t just fuel his body; they supported his energy, clarity, and overall well-being.
That was the wake-up call: food shouldn’t just fill us—it should serve us, and the planet too. These grains are naturally tough, nutrient-dense, and packed with functional benefits—high in fibre, rich in protein, loaded with micronutrients—all while supporting soil health. In a world where more than 50% of soil is already degraded, choosing ingredients like these isn’t just smart, it’s essential.
The food industry doesn’t need another “better-for-you” fad—it needs a reset. One that reconnects what we eat to how it’s grown, and the impact it creates. And indulgence doesn’t need to be a compromise—it can be bold, wildly satisfying, and still do good.
All That Matters was built to do exactly that. No industrial shortcuts. No unnecessary cheap fillers. Just bold, nutrient-dense ingredients that work in harmony with nature. Because everything in the universe is interconnected—and every bite creates a ripple effect.
This is indulgence, gone wild.
Tell us about your latest product(s), promotions or launches visitors can hope to see on your stand
At lunch! get ready to meet Baked Wild Puffs—a first-of-its-kind extruded snack made with naturally resilient superfoods like amaranth and millets, the future superstars of food.
These powerhouse grains grow in harmony with nature, thrive without synthetic chemicals, and are naturally nutrient-dense—rich in protein, fibre, and micronutrients that fuel your body and mind while supporting the soil beneath your feet. Every puff delivers a full-bodied, satisfying crunch—bold on flavour, clean in build, and free from industrial shortcuts or cheap fillers. It’s the kind of indulgence you can sink your teeth into, knowing it makes sense for both you and the planet.
This isn’t “better-for-you.” This is wild-for-you—bold, untamed, and packed with purpose. Indulgence Gone Wild.
Why is exhibiting at lunch! an unmissable opportunity for you?
lunch! is the perfect stage to introduce All That Matters to the people shaping the future of food. It’s where buyers, decision-makers, and innovators converge—exactly the audience that will understand the value of what we’re bringing: a whole new way of thinking about ingredients.
We’re not just launching a product; we’re introducing a category shift, led by naturally resilient grains that fuel people and help restore the planet. Exhibiting here means we can spark conversations, build partnerships, and show that indulgence can be bold, flavour-packed, and purpose-driven—without compromise.
For us, lunch! isn’t just an expo. It’s the launchpad for a movement to reset how food is made, shared, and experienced.
