Nourish On-The-Go

12/06/2024 in Blog

In the fast-evolving food-to-go industry, functional food and drinks are revolutionising the way health-conscious consumers approach snacking. It’s a big trend for 2024 and something to look out for at your industry show, lunch!. For those who are unfamiliar with the term, read on to find out why it’s a market you can’t afford to miss!

Functional foods go beyond their basic function. They provide powerful health benefits that cater to a variety of consumer needs. For instance, functional drinks, such as kombucha, vitamin water, and other nutrient-enriched beverages have gained immense popularity for their potential health benefits that go beyond basic hydration. These beverages are often fortified with vitamins, minerals, probiotics, and antioxidants, aiming to support various aspects of wellness, including digestive health, immune function, and energy levels.

The popularity of functional food and drink is on the rise because consumers are increasingly seeking food and drink that offers both convenience and enhanced health and functionality. And so, the food-to-go industry is responding with a diverse array of nutrient-rich, health-boosting products for these health-conscious people ‘on the go’.

Most importantly, innovation in this sector is driving the creation of snacks that support gut health, hormonal balance, and mental wellbeing. With protein high on the list of consumer priorities, many on-the-go options are now enriched with protein to meet these demands. And because consumers spend on snacking food has grown (+9%) It’s a win-win market for you and your business.

Find the best functional foods at lunch!

Attending lunch! is an excellent opportunity for buyers to discover innovative functional food and drink brands, essential for staying competitive and meeting the growing consumer demand for health-conscious options. lunch! provides a unique platform to explore the latest trends, sample new products, and establish valuable connections with cutting-edge brands, all of which can significantly enhance a retailer’s product offerings and boost business growth.

“lunch! is a great way to connect with new and existing suppliers and be inspired by fellow innovators in the market.” Rachel Chatterton, Head of Food and Drink Development, Holland & Barrett.

Here are just a few of the innovative functional food-to-go brands buyers can meet at lunch!:

Punchy Drinks – L221

Agua De Madre / Flor de Madre Ltd – L332

WOW Hydrate – L351

Goodrays – L425

FHIRST – L439

ELEAT Cereals – L445

No.1 Living Drinks – L525

Bloomin – L540

Drink Hip Pop – L545

Misfits Health – L640

MOJU – L645

Perkier Foods – L648

Vitamin Well / Barebells – L651

TRIP Drinks – L721

MOMO Kombucha – L741

Novo Nutrition – L743

NutraTea – L748

GSN – L749

Huel – L751

CBD One – L790

TENZING – L841

The Protein Ball Co – L849

GFT Retail / Genie Drinks – L851

Copa – kombucha – L878

Jamu Wild Water – L992

Vit Hit – L1021

Yeast Meets West / Fix8 – L1033

THG Nutrition – L1039

For Goodness Shakes – L1090

Saved Foods – L1096

Ancient + Brave – L1146

Remedy Drinks – L1230

Biotiful Dairy – L1238

Boundless – L1239

Unrooted Drinks – L1241

Nourish – L1333

Better Food Mood – L1363

Rithm Flow – SU-1

Register for a free trade ticket!

lunch! the definitive café, coffee shop & food-to-go event, will take place on 18-19 September 2024 at ExCeL London. For more information, and to register for a free trade ticket click HERE.

Book a stand at lunch!

If you are considering exhibiting your functional food or drink brand – lunch! is the must attend event for the food-to-go sector. At the show, you will have the opportunity to speak to quality buyers and network with other brands in your sector. If you would like to book a stand, please contact one of our sales team today: