Innovation Challenge 2024 – results
The most innovative food-to-go products (launched within 12 months before the show), were showcased in a dedicated gallery on the show floor. Check out what innovations you can take to your business this year – whether it be the latest food and drink trends or a new packaging innovation.
The shortlisted companies pitched their products live on stage on day 2, the products were then tested by a panel of judges who determined whether it deserved a gold, silver of bronze award.
The winners:
Aviko UK & Ireland
The judges said great tasting potato snacking on the go with this new format.
BRONZE
Bar1Brands
Vegan Collagen Marshmallow Biscuit Chocolate Coated Protein
The judges said the collagen is genius and they loved the additional benefits of being vegan and high in protein.
SILVER
The Collective (Epicurean Diary UK)
The Collective Mixers Vanilla Yoghurt with Cocoa Cereal Crispies
The judges said a great opportunity to continue the appeal of yoghurt to a younger market. They loved the popping candy addition.
GOLD
The Curators
The Curators BBQ Veggie Puffs 30g
The judges said they loved this challenger brand, packing a protein punch with this new flavour.
SILVER
Dot Dot Bubble Tea
Dot Dot Bubble Tea Lychee flavour
The judges said want great passion from a start-up company in the growing Bubble Tea market. Loved the packaging and the lychee flavour.
GOLD
Kooky
The judges said they loved the mission to bring innovation to the category of dried fruit. They said they were impressed with the sustainability credentials.
GOLD
More Toddler Meals
More Toddler Meals’ 5 Veg Macaroni
The judges said a great solution to a genuine need with these freeze-dried meals. Lots of potential in food-to-go market.
GOLD
Neat Sweets
The judges loved the clear packaging and commitment to low-sugar treating. Plus the additional benefits of being plant-based.
SILVER
Pip & Nut
Pip & Nut’s Peanut Butter Stuffed Oat Bars
The judges loved the fact that customer insight was used to develop this innovation, with a focus on cereal bar snacking for the breakfast occasion.
GOLD
Russell & Atwell
Dirty Blond Fresh Chocolate Impulse Pouch
The judges said a fantastic innovation with fresh chocolate snacking. They loved the premium branding and packaging too.
SILVER
Walkers Shortbread Ltd
Walker’s Giant All Butter Shortbread Finger 35g
The judges said who doesn’t shortbread! And this new format of a classic is brilliant.
SILVER
Westpak
The judges said what an innovative way to improve the customer experience with hotter pizza and no soggy bottom!. They were very impressed.
GOLD
Win Win Water
Wow, wow, wow!. The judges loved the sustainability and green credentials of this innovation. The packaging could be a game changer.
GOLD
Yogoody
Yogoody Mango Shake – Pack of 4
The judges loved the flexibility of this product. Perfect for on the go with all the benefits of nutritious yoghurt.
SILVER
Zombie
The judges loved the branding and fun name. Perfect for the customer target market encouraging them to eat more fruit.
SILVER
