Speaker Q&A: James Kidman, Crussh
Our new Q&A series profiles some of the speakers at this year’s show. Next up is James Kidman, Head of Food, Crussh. James will be a part of ‘The Head of Food Panel’ session.
What has been your business highlight in the last 12 months
Adapting and surviving in a post covid world! Growing beyond a high street brand into a successful product supply brand, increasing our distribution points to over 500!
lunch! is the show of the year! Not to be missed it’s a great place to catch up with old connections, form new ones, and to see some of the newest innovation suitable for the food to go market.
What do you think are the main challenges ahead?
Inflation and the cost of living crisis, making new product development even more challenging coupled with consumers tightening their purse strings!
What’s the most rewarding aspect of your job?
Seeing the NPD hit the shelves, customers picking it up or sending great feedback about a product.
Can you tell us a bit about your much-anticipated session at lunch! 2022?
lunch! is the show of the year! Not to be missed it’s a great place to catch up with old connections, form new ones, and to see some of the newest innovation suitable for the food to go market.
