The secret behind why ‘new & different’ products are taking over ‘tried & true’
in Blog
Written by Dr. Adrian Massey, C’go Drinks: The speed of change in the world is rapidly increasing, it is almost incomprehensible. It took 75 years for the telephone to connect 50 million people, then 38 years for radio, 13 years for TV, 4 years for internet, 35 days for angry birds and now just a few days for a new Apple app. It’s not just the rate of change of adoption of new technologies that is accelerating, but also the way we live our lives. We are now trying to cram in over 43 hours activities into a 24-hour day[1] […]