Discover why slow growth £billion categories are providing massive innovation opportunities
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Written by Dr. Adrian Massey, C’go Drinks: The opportunities to satisfy consumers with innovative food-to-go propositions are endless, particularly as our lifestyles, attitudes and market conditions continue to evolve. In my previous lunch! article, on 31 August, I uncovered ‘The secret behind why ‘new & different’ products are taking over ‘tried & true’. The article described why busy lifestyles are forcing consumers to actively seek out new and innovative products in an attempt to adapt to our ever-increasing daily demands. It also referenced a Forbes article which cited how the historical social value of loyalty is no longer valid [1]. When combined, […]