Genevive Fitch

I am a Supplier Relationship and Project Manager with over a decade of experience across the FMCG and retail sectors. Currently at Ocado Retail, I lead our challenger brand strategy and manage supplier relationship initiatives – such as Buy Women Built. A key highlight of my role has been designing and executing the end-to-end framework for Ocado Roots, and supporting brand founders on their growth journeys with Ocado.