Meet Just Desserts
Written by Amelia Smith,
Tell us a bit about your company
We are Just Desserts, a handcrafted dessert manufacturer and supplier with over 40 years of baking expertise backing us. Since the 80s, we have been baking premium desserts for cafes, coffee shops, restaurants, and other food service and hospitality businesses across the nation.
Our artisan range includes our luxury cheesecakes, which have an inimitable richness and a full-bodied, creamy texture. At the heart of all 20 flavour varieties is our unique, secret blend. Beyond our decadent cheesecakes, we also craft award-winning cakes, traybakes, tray cakes and have an extensive range of vegan, gluten-free & dairy-free, offering quality and diversity across the board.
From a two-person team on the production floor of Salts Mill to the busy bakery, office and delivery operation we are today, one thing has never changed: our commitment to making proper, traditionally crafted desserts accessible to businesses. With our fleet of Just Desserts vans travelling up and down the stretch of the UK each day, we are proud to bring our quality products directly to our customers doorsteps.
Not only do we use fine ingredients and local produce in every product, but our bakers, NPD team and wider team bring decades of hands-on knowledge and experience to every product we make. Our dessert catalogue of over 200 products seamlessly blends timelessness with innovation, supplying businesses with lasting dessert menus and a returning customer base.
Tell us about your latest products we can hope to see on your stand
Visitors can look forward to taste-testing bestselling and brand-new products available at our stand, alongside meeting just some of the incredible team behind Just Desserts.
Our range is designed for forward-thinking businesses looking to respond to emerging trends in a way that feels considered rather than forced. Our Statement Cake Collection, released May 2026, is the perfect example of this- the cakes encompass a contemporary edge, made with innovative flavour combinations yet maintaining the premium presentation and ingredients associated with JD.
Our Statement Cake Collection Includes:
Persian-style Cake
Our award-winning sponge base with fresh citrus, middled with lemon curd and cream, topped with rose petals, nibbed pistachios, and freeze-dried raspberries. Up to five-day ambient shelf life, making it perfect for dessert counters and displays.
Other cakes in the range include (but aren’t limited to) our Rhubarb, Raspberry & Custard Cake, Lemon & Blueberry Mascarpone Cake, Vg Blueberry & Banana Cake, Vg Raspberry & Lemon Cake, and our Caramelised Biscuit Cake.
Seasonal Specials
We formulate a range of limited-time products with customers seasonal menus in mind. This summer’s offer was a vibrant Mango & Passionfruit Cheesecake, a welcome addition to our range of 20 bestselling luxury cheesecakes. With Autumn, Winter, and Christmas on the horizon, our year’s NPD isn’t over yet!
Why is exhibiting at lunch! an unmissable opportunity for you?
This show is particularly important for Just Desserts as our range has grown significantly over the past year, now spanning more than 200 products. With so much new to shout about across our business, lunch! gives us the perfect platform to showcase our evolution and gather valuable feedback from those shaping the food-to-go and hospitality sectors.
For over four decades, we have supported cafés, restaurants, farm shops and other foodservice businesses with our lovingly handcrafted desserts that combine quality, consistency and strong visual appeal. lunch! brings together the decision-makers who keep this industry moving, making it an unmissable opportunity to strengthen existing relationships and spark new connections.
We’ve seen firsthand that consumer expectations are evolving, with growing demand for products that offer provenance, authenticity, and transparency. At Just Desserts, we’ve been operating with these in mind for over four decades. The reason why Just Desserts have been loved by businesses for so long is because our core message has never changed- making quality craft desserts accessible.
Our strengths lie in baking by hand, combining traditional methods with a forward-thinking approach to NPD. If your business is searching for irreplaceable hand-finished quality whilst keeping your menus fresh, we’re here to help!
Let Just Desserts take the pressure off your team, so you can serve standout desserts without the stress of quality and time.
Meet Just Desserts on stand L1024.
