LIMIT INFLATION TO CREATE A COMPETITIVE ADVANTAGE
Creams Cafe has been undergoing significant expansion, both within the UK and internationally with over 100 stores. Join Everett as he shares insights into the success, including where the underlying store level inflation is about half that of the industry and competition.
Speaker
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Everett FieldgateCEO, CreamsFollowing 16 years scaling global QSR brands, Everett Fieldgate is now at the helm of Creams Café, the UK’s leading dessert-café chain. As a former CFO, CDO and GM at Costa Coffee, KFC and Americana, working across UK/Ireland, Europe, Middle East and SE Asia, he’s opened 100-plus restaurants, secured multimillion-pound franchise deals and launched concepts in markets as diverse as Malaysia, Morocco and Iraq. Now driving Creams Café’s expansion in the UK and its international roll-out, Everett pairs CFO-level financial rigour with hands-on operational know-how to lift margins while accelerating store growth.

