Success Story: Pure Booch

27/06/2023 in Blog

Last year Pure Booch launched their authentically slow brewed kombucha brand in lunch!’s ‘start-up zone’. Now with the 2023 show fast approaching, we caught up with Pure Booch about their exhibiting experience and why they decided to return with an even bigger stand this year.

Why did you decide to join the start up zone?

Joining the startup zone at lunch! was a strategic move rooted in our commitment to explore and seize growth opportunities. We were keen to prove ourselves in a high-stakes environment and truly believed in the transformative potential of our product – Pure Booch.

To our delight, the area was unexpectedly open, inviting, and accommodating – a refreshing upgrade that facilitated seamless movement and interaction. The startup zone, offering the advantage of high visibility without excessive expenditure, presented a valuable platform for us to engage with potential buyers and stakeholders.

What kind of visitors did you meet?

The event pleasantly surpassed our expectations with an impressive turnout of industry leaders and decision-makers. The calibre of visitors was strikingly high, encompassing buyers and entire teams from esteemed retailers such as Wholefoods and Waitrose, and many more in between. This not only provided us the perfect avenue to introduce Pure Booch to these key players but also opened up engaging conversations and potential partnerships.

How did participating in the start-up zone help to elevate your brand?

Participation in the start-up zone served as a launchpad for Pure Booch, propelling our brand to a level of exposure and recognition we had not previously achieved. Interacting directly with industry leaders and potential buyers not only fostered vital relationships, but it also allowed us to showcase the uniqueness of our product and brand ethos directly. This direct engagement, coupled with the chance to demonstrate our product’s quality and sustainability, undoubtedly heightened our brand’s profile within the industry.

What can visitors expect from you this year?

As we gear up for this year’s event, visitors can anticipate an elevated and dynamic Pure Booch experience. We’ve secured a larger booth within the main area, which will enable us to present our brand and products on a grander scale. We are looking forward to engaging conversations with some of the top buyers in our industry and sharing our passion for high quality, authentic kombucha. Visitors can expect to delve deeper into our product range, understand our unique brewing process, and witness first-hand our commitment to quality and sustainability. Prepare to immerse yourself in the world of Pure Booch – we’re excited to meet you there!

Pure Booch will return to lunch! on stand L346

Be part of the start-up zone at lunch!

If you are considering exhibiting in the start-up zone (or the rest of the show) –  lunch!  is the must attend event for the food-to-go sector. At the show, you will have the opportunity to speak to quality buyers and network with other brands in your sector. 

Please contact one of our sales team today:  