lunch! – the UK’s leading trade event for the out of home food and drink industry – is hoping to make it a hat trick next month after receiving news of its third consecutive Best UK Trade Show Award nomination by the Association of Event Organisers in its annual Excellence Awards.
The exhibition industry’s equivalent to the Oscars, for 2012 the Best Trade Exhibition (under 2,000m2) category remains as competitive as ever, with six shows in the running, including lunch! – winner of this prestigious award for the past two years – and first time nominee Service Desk & IT Support Show, which is also organised by Diversified Communications UK.
Whilst lunch! devotees will be hoping its winning streak continues for 2012, the show’s marketing manager Grace Allwright is delighted that its highly-targeted marketing has also been recognised by the AEO, having received its first ever nomination for Marketing Campaign of the Year.
“The team at Diversified is extremely dedicated to organising outstanding events. From design, marketing, PR and editorial, to sales, finance and operations – we do everything in-house, so for two of our events to be shortlisted for best trade show and for lunch! also to be in the running for best marketing campaign really is quite special and an enormous achievement for us all!” says Allwright.
Since its launch in 2008, lunch! has enjoyed growing industry prominence and support. 2011 was a momentous year for the event, culminating in a 41% increase in total attendance (4310 in 2011 compared to 3115 in 2010), 87% more international visitors, plus a 42% rise in exhibitor numbers; whilst 2012 has already heralded the announcement of a sold out 5th anniversary show months before doors open on 20-21 September. Record breaking figures aside, lunch!’s award submission to the AEO was also backed by glowing testimonials from satisfied exhibitors like Amanda Grove, marketing manager at Magrini (sponsors of lunch!’s popular British Smoothie Championships and Working lunch! Theatre):
“The quality of the marketing for lunch! is above and beyond any trade show I’ve ever experienced. No wonder we meet so many quality buyers and zero time wasters on our stand!” comments Grove.
Event manager Chris Brazier is understandably “thrilled” with lunch!’s renomination: “It’s a big honour and amazing achievement for lunch! to be shortlisted for best trade show once again by the AEO – particularly after already winning this award twice before! To also be nominated for the show’s marketing campaign for the first time really is the icing on the cake and a great tribute to the talented team we have here at Diversified. Thanks really must go to all our exhibitors, visitors, sponsors and partners for their continued support. Fingers crossed for a hat trick!”
The AEO Excellence Awards recognises achievements by organisers, venues, suppliers and contractors throughout the exhibitions industry. This year’s winners are to be announced at a dedicated awards ceremony at the Artillery Gardens at the HAC, London, on Friday 6 July 2012.
lunch!, will take place at the Business Design Centre, Islington, London, on 20-21 September 2012. For further information and to register for a free trade pass, please visit www.lunchshow.co.uk (and use priority code LUN12PR where prompted).
In July 2011, lunch! won Best UK Trade Show Exhibition (Under 2,000m2) at the Association of Event Organisers (AEO) Excellence Awards for the second year running.
lunch! is the UK’s only dedicated trade show for the UK’s out of home food and drink market. lunch! 2012 will feature over 225 exhibitors showcasing a distinctive array of products, services and technologies to thousands of speciality buyers from all the major food-to-go chains, supermarkets, contract caterers, wholesalers, distributors, and quality independents.
Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton. In addition to lunch!, Diversified UK’s portfolio includes Natural & Organic Products Europe, Natural Products Scandinavia, camexpo, office*, office INTERIORS, the Service Desk & IT Support Show, Natural Products magazine and the Natural Beauty Yearbook.
Diversified UK is part of Diversified Communications, a leading international media company with a successful portfolio of sector leading exhibition, conferences, publications and websites.