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KFC: From Fast Food to Fast Good

21/09/2018 @ 1:15 pm - 1:45 pm
Keynote Theatre 2

Guests still want great taste, amazing value and convenience has never been more important. But it’s not enough anymore. Jack will talk about how KFC has taken cultural insight and applied it deep into the business. He will cover how the culture code of food integrates into everything he does, with a focus on how KFC innovate and communicate. He’ll share their journey towards a broader CSR agenda (like their nutrition strategy). Many challenges are not specific to any one brand so he’ll look at how we can work together to solve them.


1:15 pm - 1:45 pm