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Jumping the Pond: Expanding into the US Market
20/09/2018 @ 2:15 pm - 2:45 pm
Keynote Theatre 2
As homegrown brands in the food-to-go sector grow into national brands in the UK, they frequently want to expand internationally into the US market, with the assumption that selling and marketing in the US will be the same as it is back home. Using New York City as the basis for an analysis for market expansion, New York and London-based Transformational Brand Strategist Beth Taubner will break down the differences in the US market to give attendees real insight into how the market functions “over there,” so they can better define and plan for their successful conquest.