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Greggs: Striking the Right Balance
21/09/2018 @ 11:45 am - 12:15 pm
Keynote Theatre 1
The word ‘healthy’ means very different things to different people. So how can today’s retailers strike the right balance between appealing to those shoppers who want you to play an active role in their health, and those who don’t? Greggs’ Head of Category David Ross will offer the perspective of a brand that has had to adapt its offering to address just that. What was the strategic rationale for a move into this space? And what challenges has a brand famous for its sausage rolls and pastries faced when communicating a healthier range to both its customers and colleagues?