• Innovation Challenge

Innovation Challenge

lunch! 2017 will see the return of the prestigious Innovation Challenge Awards, showcasing the most innovative products in the food-to-go sector.

70 of the most innovative new products from across the show floor will be displayed in the Innovation Challenge Gallery at lunch! 2017. Make sure you stop by to discover something new and cast your vote for the product you think is the most deserving. The top products with the most buyer votes at the end of day one will be invited to pitch their products to a panel of industry judges on day 2 with the hope of being awarded an Innovation Challenge Gold, Silver of Bronze award.

The following companies received Innovation Challenge Awards at lunch! 2016:


  1. Freaks of Nature: Freaks of Nature
  2. Karma Cola UK: Karma Cola
  3. MOJU: MOJU Boosters
  4. ZENDO Calm + Focus: ZENDO Calm + Focus


  1. Booja-Booja: Booja-Booja Dairy Free Ice Cream
  2. Huggg: Huggg
  3. MiiRO: MiiRO Chocolate Coated Ice Lolly
  4. Mr Lee’s Noodles: Hong Kong Street Beef
  5. Tri-Star Packaging Supplies: PortaTray™


  1. ButterflyCup: ButterflyCup
  2. Dragonfly Foods: Dragonfly Tofupot – Moroccan Tagine
  3. eXpresso PLUS: LavAzza Eleganza
  4. Florette UK & Ireland: Florette Tasty & Balanced
  5. NutriPot: NutriPot
  6. Upwards: Gluten Free Calzone
  7. Whitworths Shots: Cayenne Chilli Flaxseed Crisps
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