• Exhibitors
  • Innovation Challenge

Innovation Challenge

lunch! 2017 saw the return of the prestigious Innovation Challenge Awards, showcasing the most innovative products in the food-to-go sector.

69 of the most innovative new products from across the show floor were displayed in the Innovation Challenge Gallery at lunch! 2017. The top 15 products that had the most buyer votes at the end of day one were invited to pitch their products on day 2 to a panel of industry judges including Paul Ettinger (Caffè Nero); Guy Meakin (Pret A Manger); Martin Hambleton (En Route International); Louise Direito (Krispy Crème); Angelina Harrisson (Tossed); Sandy Anderson (Elior); Neville Moon (The NPD Kitchen); Alan Tomlins (Small Batch Coffee Roasters); freelance innovation and development specialist Hannah Hughes; independent NPD consultant Jane Treasure; and chef and restaurant consultant Jay Morjaria.

The following companies received Innovation Challenge Awards at lunch! 2017:


  1. The Collective: The Collective Pro-yo Berries
  2. Jake and Nayns: Jake and Nayns Naanster
  3. Little Moons Mochi: Black Espresso mochi ice-cream
  4. Tuk Tuk Chai: Tuk Tuk Chai


  1. Born Tasty: Snackamolé
  2. Frill the Frozen Smoothie: Refreshing Green Frill
  3. MiiRO: MiiRO
  4. Mr Lee’s Noodles: Mr Lee’s Noodles
  5. POPS: Premium Popsicles: PIMM’S POPS
  6. Tri-Star Packaging: Gourmet 24.7™


  1. Big Al’s Foodservice: The Prime Burger
  2. Karma Cola UK: Sugar Free Karma Cola
  3. The Little Treats Bakery: Little Chums Shortcake Biscuits
  4. Nibble Protein Bites: Nibble Protein Bites: SOUR CHERRY with a hint of orange
  5. Ugly Drinks: Ugly Triple Berry Flavoured Sparkling Water
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